TEAM HEAD MARKETING SPORTSTYLE, PUMA UKI
THE ROLE
PUMA UKI are looking for a Sportstyle Brand Manager with a passion for sport and lifestyle to lead the development and execution of PUMA’s UKI Sportstyle brand strategy. In this role, you will create comprehensive marketing plans that align with international guidelines and UKI consumer needs, overseeing campaigns across digital, social media, PR, trade marketing, and talent acquisition. You will manage cross-functional teams and budgets to drive successful full-funnel marketing efforts, elevate digital and in-store strategies, and ensure PUMA’s brand desirability within the UKI market. This position offers an exciting opportunity to combine cultural and commercial marketing expertise with leadership and creative innovation.
KEY TASKS & RESPONSIBILITIES
Using cultural, commercial & digital marketing expertise to develop the UKI Sportstyle Brand strategy that aligns to international guidelines, UKI markets and consumers
Develop comprehensive integrated marketing plans for all Sportstyle campaigns & projects (annual & seasonal) aligning all communication channels, including media strategies, talent acquisition and maximization, Trade marketing, PR, digital, social media, seeding strategies and consumer activations
Lead team across UKI who are responsible for day to day Sportstyle Brand Comms and Trade Marketing against channels of responsibility
Using your cultural & consumer expertise to provide strategy & guidance in brand comms across media, PR & influence, events & social media, coordinating with the team and external agencies. Develop the relationship between the brand marketing and performance marketing team to ensure successful full-funnel campaigns
Using your commercial marketing expertise to elevate our digital & store marketing across all UKI strategic accounts and alignment with UK DTC. Whilst specifically overseeing the Sportstyle Trade marketing strategies and plans for our strategic wholesale partners across relevant distribution channels (PUMA terminology: DC4, 5 & 6).
Manage marketing budgets for channel, brand and talent marketing efforts associated with responsibilities
Set category objectives and analyse performance with web analytics tools to evaluate marketing efforts, product sell-throughs, and opportunities to improve
Work cross-functionally within the company’s Sportstyle business unit & local Sales, Merchandising & DTC teams to deliver 360 UKI Sportstyle marketing plans
Continually maintain an awareness of digital & consumer trends and provide unique and creative solutions using this knowledge to reach & engage our target demographic
Ensure UKI Sportstyle grows brand desirability within the markets
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices
YOUR TALENTS
Passion for sport and lifestyle and 5-8 year proven marketing track record in consumer or lifestyle brand, or in agency
Experience using data to inform and improve future campaigns
Knowledge of platforms in digital marketing, with creative/strategic thinking to put into action
Experience of managing Talent or globally recognised Sponsor brands
Experience with account marketing of a national account
Demonstrated ability to lead & develop teams and manage projects on challenging timelines
Excellent budget management and organisation skills
Very strong presentation and public speaking skills
Ability to work cross-functionally in a global organisation
Strong computer skills, with knowledge of MS Office suite
Creative & entrepreneurial spirit and energy, proven ability to work independently and multi-task
Must be detail oriented, resourceful, self-motivated, self-confident and proactive
Manchester, UK based with frequent travel within UKI and Europe
HOW TO APPLY
Click the link below and send your CV and Covering letter
